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Ads
that get clients
Eager readers browse the Yellow Pages with open wallets, ready
to purchase. And your costly, colorful advertisement sits
silently and expectantly, completely sandwiched among your
competitors; each one hoping to be the one, single ad that
gets the call.
What you need is a better ad.
The art of advertising is persuading these motivated purchasers
to buy your service instead of your competitors
on the next page. Or the next page. Or the next. There's
no second-best ad; only the best ad gets the
call. Shouldn't it be you?
Our job at RedJackalAds.com is to ensure that you get the
business.
Bigger is better. Different
is better still.
Yellow Pages salespeople advocate a Bigger-is-Better strategy.
And it is. Bigger ads offer better placement and the potential
for more attention. But a powerful big ad is even better --
one that grabs you by the collar and shakes you. That's what
we offer at RedJackalAds.com -- better, more compelling advertising;
to maximize every Yellow Pages dollar you spend.
Yeah, you'll get hired. A lot. Just ask
our clients.
Great advertising is about the reader.
Great advertising is about the reader, not the advertiser. It tells
a compelling story. It draws in the reader with real human emotion
and makes him feel that your company understands him and can be
trusted. And it does it at a glance, with vivid words and pictures.
Countless studies have proven that when buyers can't objectively
compare the quality of the services, they purchase the one marketed
more persuasively; the one that creates a feeling of empathy and
understanding.
Think outside the page.
So much Yellow Pages advertising consists of a long list of obvious
services and a cheesy, clichéd picture. Lawyers show a clip-art
gavel or courthouse. Plumbing ads display a pipe or wrench. Moving
company ads include a truck. The readers already know which category
they are browsing, but most ads still repeat the obvious section
heading as their headline:
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