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Look
at Figures A and B below. Consider -- which one is more appealing?
Although both are gibberish, which one would you be more likely
to notice? Which is easier to read? Figure A may contain more information,
but countless studies have shown in that the ads with more open
"white space," like Figure B, are significantly more effective.
Once you've intrigued them, they'll call and ask any questions they
have directly. Which style do most Yellow Pages ads use? Which are you using? Further, which of the ads below attracts your interest and attention? Which firm would you call? Think about it. Then contact us at 1-(888) 55YELLO or by email.
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White
Space 
